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New Google Favicon

drivelocity — Thu, 15 Jan 2009 23:07:34 +0000

The news about Google’s updated Favicon may not be new, but it’s taking me some time to get used to it. In fact, it still throws me off when I go to switch back to my search results. Something else was bugging me, and it took a closer look and a few minutes in Photoshop to determine what it was…

Take a look at Google’s new Favicon below and compare it to the logo for a company many people love to hate. What do you think?

Notice that the pattern of colors in the new Google Favicon is identical to the pattern of colors in Microsoft’s logo… Turn the MS logo 45 degrees clockwise and it’s even more clear. I’m not saying Google would ever rip off a logo, especially the logo used by one of the world’s largest software developers, but it seems as though Google could have tried to match the color pattern of their own logo.

Going clockwise around the Favicon and the Microsft logo, the pattern of colors becomes blue, red, green, yellow. However, the color pattern of the Google logo is blue, red, yellow, blue, green, red. If you eliminate the second blue, since it’s repeated, the pattern would be blue, red, yellow, green. Even if you take off the first blue and red, or start from the other side and work backwards, the pattern would be different.

So, why the similarity? Why not take that extra step?

Google’s Election Day Logo

drivelocity — Tue, 04 Nov 2008 21:22:50 +0000

I love it! WTG Google on yet another very creative logo

You can check out more Google holiday logos here.

Pepsi’s New Logo

drivelocity — Wed, 29 Oct 2008 22:41:04 +0000

Pepsi has been hard at work on a new logo and entire product branding… could have surprised me. Due out in 2009 is the new look, but as a Pepsi addict, I don’t think this will affect me at all. I’ll still buy Pepsi. Check out the versions of the Pepsi logo throughout the years and then what the new packaging will look like.

Personally, I’ll always think of the 1971 version when I thin of Pepsi. I don’t think the new logo, and especially the new font, will have the same lasting effect. It almost looks like it’s a generic off-brand attempt at a cool logo. But, again, if people are like me, it’s not going to matter. Pepsi is the brand and either people like Pepsi, or they like Coke. A logo isn’t going to make someone switch. It may just make our beloved beverage of choice harder to find…