Five Top Blog Advertising Options

drivelocity — Thu, 18 Dec 2008 17:22:07 +0000

I’ve been in this game for a while, but I’m relatively new to blogging. I understand that a lot of people get into this industry because they think they can make a quick buck. I have no illusions. I am sure that this blog will be my least profitable web site. But that doesn’t mean that I can’t make money with this blog. I will review several options available to bloggers. I currently use all of the following methods, though not all of them are used on this blog.

Affiliate Marketing – Some of the big networks in affiliate marketing include Commission Junction, Linkshare, ShareASale, among many others. Don’t fall into the trap of believing that you can throw up a page full of banners and generate an income. Having too many ads is a sure way to drive away your visitors. Tailor your ads to your posts and you can not only provide a service, but make more money than having random, un-related ads on your blog. For more information on affiliate marketing, I strongly suggest you join ABestWeb.
Paid Posting – There are several options available for bloggers who wish to get paid to post. One of which is the recently redesigned PayingPost.com which will, if approved, present opportunities to you that you can choose to accept and blog about. If your post meets the requirements, you can earn a few bucks per post. Keep in mind that your blog will need to be somewhat established first. What’s great about this option is that you can earn while doing something that you’d be doing anyway, blogging. If you wish to post an opportunity for bloggers, click here.
In-house Ad Sales – Many people overlook this option, opting only for affiliate ads or adsense for banner and link advertising. By offering site sponsorship directly (see 125×125 ads to the right and the advertising page), you can control the price, the ads and it can be a much more guaranteed form of income. Some advertisers can also help you by sponsoring, or providing prizes for contests. If you think it’s too hard, look into OpenX, formerly phpAdsNew, to serve the ads and PayPal to handle subscriptions. It can be fairly automated. If that’s still too hands-on, check out Bidvertiser and PerformancingAds.
Contextual CPC Ads – Contextual ads are those that display depending on the content of they page of your site on which they reside. There are many pros and cons of using Google Adsense (see sponsors ads to the left) or Yahoo! Publisher Network to serve contextual CPC (cost per click) ads. If done correctly, they can generate substantial revenue. But there are many marketers out there looking to swindle new bloggers out of their money by offering them the road to quick cash. Your success with contextual CPC advertising generally depends on the traffic to your blog, whether or not they have a high level of ad blindness, and the content of your blog.
Contextual Links – Rather than having CPC banners and ad blocks on your blog, you can have CPC links directly in your posts. These ads are usually set to appear differently (i.e. two underlines) so as to not confuse the visitor. Once the link is moused over, an ad bubble pops up. One such network is Kontera – you can run this in addition to Adsense and not be in breach of terms.

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Five Top Blog Advertising Options