drivelocity.com - senseless nonsense in a nonsensical world

15 Jan, 2009

New Google Favicon

Posted by: drivelocity In: On The Web

The news about Google’s updated Favicon may not be new, but it’s taking me some time to get used to it. In fact, it still throws me off when I go to switch back to my search results. Something else was bugging me, and it took a closer look and a few minutes in Photoshop to determine what it was…

Take a look at Google’s new Favicon below and compare it to the logo for a company many people love to hate. What do you think?

Notice that the pattern of colors in the new Google Favicon is identical to the pattern of colors in Microsoft’s logo… Turn the MS logo 45 degrees clockwise and it’s even more clear. I’m not saying Google would ever rip off a logo, especially the logo used by one of the world’s largest software developers, but it seems as though Google could have tried to match the color pattern of their own logo.

Going clockwise around the Favicon and the Microsft logo, the pattern of colors becomes blue, red, green, yellow. However, the color pattern of the Google logo is blue, red, yellow, blue, green, red. If you eliminate the second blue, since it’s repeated, the pattern would be blue, red, yellow, green. Even if you take off the first blue and red, or start from the other side and work backwards, the pattern would be different.

So, why the similarity? Why not take that extra step?

18 Responses to "New Google Favicon"

1 | design your own t shirt

January 15th, 2009 at 11:06 pm

This updated favicon is good. Google with some thing new is always acceptable.

2 | drivelocity

January 16th, 2009 at 7:30 am

Thanks for the comments! :)

3 | Erik | Taylor

January 17th, 2009 at 9:09 am

I don’t like the new logo actually. :( I prefer the older, simpler, more streamlined, and I feel more elegant look. The current logo seems too busy to me, a bit of a mess, especially in the favicon.

Erik | Taylor´s last blog post..Taylor Vaifanua | American Idol

4 | drivelocity

January 17th, 2009 at 9:45 am

It screams, “hey look at me!”

I notice that they still have the uppercase “G” surrounded by the multicolor box as the icon on the Google Bar and next to the search feature in Firefox…

5 | invest money

January 19th, 2009 at 10:25 am

By using similar logo, maybe they want to say “I want to be Microsoft”, who is the market leader for operating system. They want to keep domination the internet. Sometimes we want to use attributes that keep remind us of our goal.

invest money´s last blog post..Leverage the two headed sword

6 | Microsft + google? [ENG]

January 20th, 2009 at 2:18 am

[...] Microsft + google? [ENG]drivelocity.com/on-the-web/new-google-favicon/ por Darkwizard hace pocos segundos [...]

7 | FAVICON GOOGLE « juan guillermo tejeda

January 20th, 2009 at 4:04 am

[...] ha cambiado su tradicional minilogo de la barra de favoritos (favicon le dicen), que según algunos se parece mucho al de su odiada rival Microsoft. Google, empresa buena onda, pasa por un momento [...]

8 | problemas en google « Blog de Edu

January 20th, 2009 at 5:16 am

[...] más la atención, es el comentario que hacen sobre el nuevo logo, haciendo referencia a este enlace.  El tema es que si miras los logos de Google y Microsoft, tienen un parecido más que logrado, a [...]

9 | drivelocity

January 20th, 2009 at 10:17 am

invest money, I somewhat agree, but I also think that the opposite is likely to be true – Google is the market leader in search engines and Microsoft has such a bad reputation elsewhere that it seems odd that anyone would want to associate themselves with any negativity.

On another note, I see that this post has been picked up by a couple sources that are bringing quite a bit of traffic. So to those of you finding drivelocity for the first time, welcome!

http://www.elpais.com/articulo/internet/Google/pierde/glamour/elpeputec/20090120elpepunet_2/Tes

http://www.cadenaser.com/tecnologia/articulo/google-pierde-glamour/csrcsrpor/20090120csrcsrtec_2/Tes

10 | Google pierde el ‘glamour’ | portalhispano.org

January 20th, 2009 at 3:53 pm

[...] Si uno se fija en los colores y su distribución le viene rápidamente a la mente otra empresa, concretamente un rival que se ha convertido en la compañía más odiada del sector y que anda de estreno estos [...]

11 | Gennaro

January 22nd, 2009 at 12:37 pm

Nice catch. Thank goodness Google has continued to innovate at the top. Let’s hope they don’t go the way of Microsoft.

12 | drivelocity

January 22nd, 2009 at 2:46 pm

Thanks Gennaro! :)

I saw something recently about Google coming out with a hard drive of sorts & some speculate that an operating system is right around the corner. Won’t that be interesting?

13 | abdul rayhan

January 23rd, 2009 at 8:43 pm

I also noticed that the new favicon uses the same colors of the Super NES logo. Coincidence? Maybe not!

14 | drivelocity

January 24th, 2009 at 11:02 pm

Thanks for pointing that out Abdul! I didn’t notice that. If the green and yellow were switched, it would be in the same order as Google’s and Microsofts…

15 | Ebikes

January 26th, 2009 at 10:34 pm

I frequently use google for searching purposes & i am a fan of google so any kind of change made by google is always welcome.

16 | drivelocity

January 26th, 2009 at 10:48 pm

Ebikes, I’m also a fan of Google, but grew a little concerned recently when I read about the problems with the Feedburner transition, i.e. bloggers losing subscribers… I’m sure they’ll get it straightened out though.

17 | kk

January 28th, 2009 at 7:21 am

y que cosas así sean noticia…

18 | drivelocity

January 28th, 2009 at 9:36 am

According to babelfish, that translates to “and that things thus are the news…”

Sorry, my Spanish isn’t what it used to be. Can anyone clarify? I’ll take a stab at it and say that it’s news to me as it interests me and that’s why I posted it. Apparently, it was also seen as newsworthy by a couple Spanish news sites (linked posted in previous comment).

Thank you for visiting kk. :)

Comment Form



Sponsors


Three's a charm - Three Great Services
Once You Know, You Newegg
Affordable online backup for your small business
Advertise on drivelocity.com


SacTownsBest.com
Sacramento Top 25

Subscribe

Enter your email address:

Delivered by FeedBurner

About

drivelocity.com is a host to political and personal ranting and raving on a variety of issues including blogging, current events, humor and misc. drivel.
Top Blogs blog search directory